Aveda Invati Ultra Advanced Exfoliating Shampoo Rich | Step 1 of 4 | Reduces Hair Loss by 77% | for Medium to Thick Thinning Hair Types | Normal to Oily Scalp | 94% Naturally Derived

Price: EUR15.93
(as of Mar 12, 2026 18:39:10 UTC – Details)

From the manufacturer

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Invati Rich System Merchant Video

Build your thickening and hair loss routine

Customer Reviews

4.5 out of 5 stars 183

4.5 out of 5 stars 137

4.0 out of 5 stars 84

4.4 out of 5 stars 111

4.3 out of 5 stars 419

4.5 out of 5 stars 4,290

3.9 out of 5 stars 32

STEP IN THE ROUTINE

1-Shampoo

2-Conditioner

3-Serum

4-Treatment

5-Styling

6-Styling

7 – Treatment

HAIR TEXTURE

Straight to Curly, 1A-3A

Straight to Curly, 1A-3A

Straight to Coily, 1A-4C

Straight to Coily, 1A-4C

Straight to Coily, 1A-4C

Straight to Coily, 1A-4C

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HAIR THICKNESS

Medium, Thick

Medium, Thick

Fine, Medium, Thick

Fine, Medium, Thick

Fine, Medium, Thick

Fine, Medium

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BENEFIT

Thicker, Fuller Hair

Thicker, Fuller Hair

Thicker, Fuller Hair

Thicker, Fuller Hair

Thicker, Fuller Hair

Instantly thicken

Fuller-looking brows

SECONDARY BENEFIT

Exfoliates, removes oil

Exfoliates, removes oil

Strengthen & protect

Detangles, reduces frizz

Reduces frizz & add shine

Lightweight

Revitalize & nourish

WHEN & HOW TO USE

Use on wet hair

Use on wet hair, blowdry

1Xday on wet or dry hair

Use on damp hair

Use on damp hair

Apply roots to ends

Revitalize & nourish

VEGAN & CRUELTY FREE

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What hair type is Aveda Invati Ultra Advanced  Rich System best for?

This system is ideal for medium-to-thick or dry thinning hair types and normal-to-dry scalp types.

What is the difference between Aveda Invati Ultra Advanced Light and Rich System?

The light system is best for fine to medium hair while the rich system is best for medium to thick hair.

Does Aveda Invati Ultra Advanced  Rich System have a scent?

Yes, this system has a signature Pure-Fume aroma with lavender, clary sage, Australian sandalwood, vanilla, and other pure plant and flower essences.

Is Aveda Invati Ultra Advanced  Rich System vegan & cruelty-free?

Yes, Aveda products are 100% vegan and cruelty-free, including this system.  

Product Dimensions ‏ : ‎ 6.93 x 2.17 x 7.6 inches; 1.79 Pounds
Item model number ‏ : ‎ VEC2010000
UPC ‏ : ‎ 018084056226
Manufacturer ‏ : ‎ Aveda
ASIN ‏ : ‎ B0DFWQBM4D
Best Sellers Rank: #33,188 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1,351 in Shampoo & Conditioner Sets
Customer Reviews: 4.5 4.5 out of 5 stars (183) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Full 4-Step System for Thinning Hair and Hair Loss: Reduce hair loss by 77%* with Aveda Invati Ultra Advanced Light 4-step system.
For Medium to Thick Thinning Hair: This set includes more nourishing products, formulated for medium to thick hair.
Naturally Derived Ingredients: 94%+ naturally derived* ingredients across product line.
How to Use: Start with shampoo and conditioner. Apply Revitalizing Scalp Serum in sections directly to scalp. Gently massage. Apply Fortifying Leave-In Treatment evenly through damp hair.
Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.